Our Group
We are a pan-African market research agency. We use our expertise to drive growth in African markets and explore untapped opportunities by providing reliable, relevant and actionable data across 25 major African markets.
Solutions tailored to your goals
Thanks to our tailor-made approach, we can help you realise your ambitions by combining methodologies and services that fit perfectly with your priorities.
Our international influence
OpinionWay Africa is powered by two regional hubs in Casablanca and Abidjan, bringing you closer to the realities and opportunities of North and West Africa.
Building on these two strategic bases, we work with a trusted network of partners spanning more than 25 countries across the continent. This wide-reaching presence gives us deep insights into local markets, consumer trends, and the unique cultural nuances that shape each country.
With our hybrid model – combining on-the-ground presence and long-standing local partnerships – we deliver true field expertise, seamless execution, and a sharp, contextual understanding of Africa’s evolving dynamics.