Amplify your brand

Are you looking to build, develop or reposition a strong and attractive brand?

At OpinionWay, we support you in this process, working on the principle that a brand is a valuable but fragile asset that requires constant adaptation.

We assess its capital, analyse its territory and impact, and identify the appropriate growth drivers and communication channels.

With our feet firmly on the ground, we decipher trends and transform insights into concrete actions, enabling you to create new cultural standards and build a brand and communication strategy that resonate with the times and the aspirations of your audiences.

Quantitative research

Using rigorous methodologies and innovative tools, we analyse opinions and behaviours in various sectors: consumer goods, services, transport and mobility, health, tobacco industry, etc. We transform data into reliable and actionable insights to inform your strategic decisions.

Qualitative research

At OpinionWay Africa, our expertise in qualitative research goes beyond the numbers to reveal the deep motivations and perceptions of Africans.
Through an innovative approach combining listening, observation and interaction, we transform human complexities into clear and actionable insights to guide your strategic decisions.

Design Thinking

At OpinionWay, we put people at the heart of innovation. By combining creativity, empathy, and agile methodologies, we co-create solutions tailored to the real needs of your audiences. Our collaborative approach allows us to explore new perspectives, experiment, and prototype ideas to turn your challenges into concrete and impactful opportunities.