Decode Africa

Rapid urbanisation, increased digitalisation, an emancipated youth, behavioural shifts, assertions of identity. Would you like to understand this rapidly changing Africa?

We analyse opinion dynamics on political and societal issues, as well as stated attitudes and behaviours in terms of consumption.

We explore and decipher the opinions, perceptions, intentions, images and values of all audiences: the general public and all its national and local variations, professional targets and elected officials, in all fields.

Our analyses are based on one conviction: interpretation must be based on reality, not on theories applied to the results of observation.

For each study, we seek to provide comprehensive and reliable information to enable our clients to better understand and anticipate the mindset and reactions of their audiences.

Quantitative research

Using rigorous methodologies and innovative tools, we analyse opinions and behaviours in various sectors: consumer goods, services, transport and mobility, health, tobacco industry, etc. We transform data into reliable and actionable insights to inform your strategic decisions.

Qualitative research

At OpinionWay Africa, our expertise in qualitative research goes beyond the numbers to reveal the deep motivations and perceptions of Africans.
Through an innovative approach combining listening, observation and interaction, we transform human complexities into clear and actionable insights to guide your strategic decisions.