Engage your teams

Internal transformation and competition are weighing more heavily than ever on workplace relations and the attractiveness of employer brands. In Africa, you know that your employees, through their networks, are often your best ambassadors, your best salespeople, and your best recruiters.

We help you take the pulse of your organisation offering two types of services: surveys on selected topics (new ways of working, factors influencing attractiveness/retention, managerial cultures, etc.) to enable our clients to speak publicly as experts on these issues ; and internal studies of employees to manage social performance (social barometer, health and QVCT, prevention of psychosocial risks, etc.).

We work with you to deploy all the necessary resources, from data collection to decision-making facilitation, to understand and take action

Quantitative research

Using rigorous methodologies and innovative tools, we analyse opinions and behaviours in various sectors: consumer goods, services, transport and mobility, health, tobacco industry, etc. We transform data into reliable and actionable insights to inform your strategic decisions.

Qualitative research

At OpinionWay Africa, our expertise in qualitative research goes beyond the numbers to reveal the deep motivations and perceptions of Africans.
Through an innovative approach combining listening, observation and interaction, we transform human complexities into clear and actionable insights to guide your strategic decisions.

Mystery Shopping

Through precise and objective evaluations, we uncover the strengths and areas for improvement at every level of the customer relationship, enabling you to optimize each interaction and enhance customer satisfaction.