Excel in customer experience

Today’s demanding, connected and volatile consumers are redefining the rules of customer engagement. Their experience is no longer limited to a simple exchange: it shapes their purchasing intentions, their attachment to the brand and their loyalty. Fluidity, personalisation and authenticity are the new standards, requiring brands to have a detailed understanding of expectations and behaviour in order to build memorable and impactful customer journeys.

Our customer experience approach combines strategic analysis and operational responsiveness. We capture emotions in real time to quickly adjust your actions while anticipating tomorrow’s trends through deep insights. By breaking down customer data silos and identifying levers for optimisation, we help you go beyond satisfaction to create engaging and lasting experiences. Thanks to our customer experience knowledge and measurement tools, we work together to build relational excellence that inspires enthusiasm and builds customer loyalty.

Quantitative research

Using rigorous methodologies and innovative tools, we analyse opinions and behaviours in various sectors: consumer goods, services, transport and mobility, health, tobacco industry, etc. We transform data into reliable and actionable insights to inform your strategic decisions.

Mystery Shopping

Evaluating and enhancing customer experience with Mystery Shopping Mystery Shopping perfectly complements quantitative and qualitative research by delving into the real-life interactions between your teams and your customers. This unique approach makes it possible to evaluate the quality of client reception, compliance with internal process and operational excellence on site, while identifying opportunities for enhancing […]

Hybridisation

Make sense of your data and exploit its full operational potential Data hybridisation marks a new line for customer understanding. Because beyond figures, there is often a great deal of behavioural data informed by the digital footprint of individuals, citizens and your customers. We can help you transform the big data sets into operational insights. […]