Streaming is transforming content distribution. However, its adoption remains hampered by high data costs and uneven network coverage. Demand for African content is growing, and the expansion of payment methods is becoming essential as content becomes more internationalised and accessible.
Boosted by the internet, gambling is booming across the continent, particularly among young people. It is disrupting national lotteries and legislation. Offering the hope of additional income for African gamblers, gambling is creating new addictions, forcing online betting brands to also communicate about responsible gambling.
Artificial intelligence is transforming content creation and personalisation by offering tailor-made videos, texts and images. It is revolutionising the user experience by responding to specific expectations in unprecedented ways…
Social media and entertainment are now deeply interconnected. They open up unique opportunities for the creation, distribution and consumption of content, enabling creators to reach a global audience and develop new formats tailored to audience expectations.
Consumers are seeking increasingly immersive experiences. Initially limited to gaming, this aspiration is spreading to all forms of entertainment thanks to virtual and augmented reality technologies, offering virtual concerts and augmented cultural visits.
Limited access to high-performance smartphones, consoles and reliable internet connections hinders the consumption and creation of digital content.
Managing Director