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Healthcare

OpinionWay’s Health department adapts its practices to changes in the sector, incorporating key issues such as patient-centricity, digitalisation, prevention and one health. We work with a variety of stakeholders (laboratories, associations, institutions) to offer marketing studies covering the entire product life cycle, using hybrid methodologies (SMI, communities, quantitative).
Our multidisciplinary team provides cutting-edge and diverse expertise to meet your challenges.

The challenges of the industry

Patients first

Strengthening listening skills, proximity and the human quality of care remains essential in contexts where the patient-caregiver relationship is often neglected. This means putting the real needs of patients back at the heart of health policies and practices.

Increased digitalisation

E-health, digital medical records and telemedicine can compensate for the lack of access to healthcare, especially in rural areas. However, their impact depends heavily on access to the internet and electricity.

Prevention and wellbeing

The healthcare system must better integrate prevention, hygiene and nutrition. Raising awareness among the population from an early age is crucial to limiting preventable diseases.

One Health

Integrating human health into a holistic approach with the environment and living species in order to commit to a healthier future for all.

Our Expert

Florence de Bigault

Managing Director