Telecoms & new technologies

The African sector is undergoing a major transformation, shifting from a market driven by telecommunications to one driven by services and content.
OpinionWay has been supporting players in this sector for years, tackling complex issues such as customer loyalty, differentiation and pricing.
Our solutions range from brand trackers, satisfaction surveys and mystery shopping to U&A, segmentation, impact of promotions and trade-offs, to adjust passes and bundles.

The challenges of the industry

Network infrastructure and coverage

Improving infrastructure to extend 3G/4G/5G coverage, particularly in rural and remote areas.

The challenge of becoming the main provider

Faced with multi-SIM consumers, operators must attract them with both the price of their bundles and the content they offer. They must nurture a win-win relationship, which is a key factor in customer loyalty.

Internet access for all

Digital inclusion remains a major challenge in rural areas and among vulnerable populations. The battle for connectivity is underway, with digital infrastructure and satellite services.

Home Internet

After the battle for mobile, the new frontier to conquer is equipping households with fixed Internet, which will boost the volume of data and content consumed.

Growth drivers

Faced with increasingly heavy investments, operators are seeking growth drivers: new consumers, new services, new markets.

Mobile money

Half of all mobile money accounts opened worldwide are in Africa. This represents a source of opportunity for operators who are in the process of transforming wallets into genuine mobile pocket banking solutions.