Adapting travel to new urban conditions
Adjusting transport provision to a rapidly growing city, assisting with urban navigation and signage, and taking advantage of digitalisation.
The challenges of the industry
Identify the opportunities offered to brands by urban and regional mobility
Urban and interurban mobility are becoming strategic levers for brands. At a time of ecological transition and digitalisation, they offer new opportunities for communication, service and visibility at the heart of changing habits.
New forms of mobility
Between traffic jams and isolated areas, we need to come up with accessible, shared solutions that are tailored to local circumstances.
Experts
Florence de Bigault
Managing Director
Meryem Abdelmoula
Director of Qualitative Research