Enable today, shape tomorrow

We carry out marketing research and opinion polls in France and abroad in a wide range of sectors including services (banking, finance, insurance, mobility, tourism, entertainment, media, telecoms, etc.), consumer goods, healthcare, technology, luxury goods, energy, etc.

Thanks to our multidisciplinary teams of marketing and data analysis specialists, we can identify and interpret societal and behavioural trends, enabling you to better understand and anticipate the expectations of your targets (consumers, customers, shoppers, citizens and employees, B2B decision-makers, etc.).

  • 79/100

    on the Gender Equality Index (2023)

  • 69/100

    on AFNOR assessment of our CSR performance (2020)

  • 30%

    of our market research are
    international

International key player

Recognised as a key leader in the sector in France, OpinionWay has been engaged in ambitious international development for several years. We operate from France (Paris, Bordeaux) and from our international subsidiaries in Africa (Casablanca, Abidjan) and Central Eastern Europe (Warsaw), strengthening our ability to conduct research on a global scale. China is the country where OpinionWay is the most active after France.

In May 2024, we also opened a pan-European subsidiary in Brussels, Polling Europe, in partnership with SWG – a leader in opinion research in Italy.
Our expansion enables us to support our clients in their international growth, in markets as diverse as the United States, China and the Emirates, by providing them with insights specific to local issues while maintaining a global perspective. In 2024, we conducted research in over 85 countries.

Our executive board

Hugues Cazenave

President

Bruno Jeanbart

Vice-President

Yann Aledo

Associate Director (Co-Founder)

Luc Balleroy

Managing Director