We offer high-quality fieldwork in many African countries.
We provide primary data collection and analysis services tailored to agencies, companies and brands that need fast, actionable information.
Our data collection techniques include face-to-face (door-to-door, street intercepts, exit surveys and CLT), telephone, WhatsApp surveys and online (when targets are sufficiently digitised).
Data acquisition
- Our team verifies and finalises field materials (translation, CAPI link, photos, concepts where applicable).
- Geolocation of surveyors in their assigned areas. Each surveyor is equipped with a digital tablet and never collects more than 10% of the project sample.
- Briefings are provided by the field manager directly to supervisors and surveyors, either via video conference or face-to-face, depending on the country.
Quality control
One agent supervises a maximum of five interviewers.
At least 25% of checks are unannounced field checks.
At least 30% of respondents receive a follow-up telephone call from our central quality control team.
In the event of CLT… New screening inside the premises before directing participants to the ‘survey rooms’.
Meticulous 100% control and strict adherence to quotas.
IT expertise
- Scripting, coding, data entry, preparation and processing services.
- We are proficient in various market research software and tools (Qualtrics, SPSS, Quantum, SurveyTogo, IMB SPSS Survey Reporter, etc.).
- We are experts in analysing a variety of quantitative/qualitative methods, product categories and sectors.